Being defined by a single, matchless superlative word, it’s just rare!  

Rare NY was founded in Bronx, New York in 2011 by artist and designer Isaac Boakye, commonly known as Ike (@ikestyles), and his group of friends. Geared toward’s street fashion, the brand specializes in mostly mens wear and for it’s past two season’s have introduced women’s wear to their line. Despite the ever-changing world of fashion and continuous emergence in trends due  influences like social media and the growth of technology, Rare NY continues maintain its esthetic.